A celestial transformation for a future proof pension fund.

For Celest Pension Fund, we crafted a complete rebranding, starting with a new name that elevates their identity. Formerly known as Voorzorgkas voor Advocaten, Gerechtsdeurwaarders en andere Zelfstandigen (VKAG), we transformed their brand into one that exudes class, modernity and trust. A refined blue color palette, complemented by vibrant accent tones, ensures both timeless elegance and digital impact.

The dual-font system strikes a balance between sophistication and accessibility, appealing to both established legal professionals and a younger generation. This fresh yet dignified identity positions Celest as a trusted partner, ready to embrace the future of pension funds with confidence.